There’s simply no point in writing blog articles that no one will read. This is why every content creator should learn SEO basics. By following certain steps, you can make your pieces better for Google. You can improve their rankings within the search engine, thus gaining more organic traffic.
Keep in mind that these aren’t some tricks that can instantly turn a bad writer into a good one; you still need to create excellent articles. However, they will just make it easier for potential readers to reach your pages.
In this article, we’ll talk about 7 tricks that will make your content better for Google. Enjoy!
Start With Keyword Research
Keyword research is the basis of SEO. It’s a process during which you generate topic ideas. Most importantly, it helps you find phrases with high monthly searches that shouldn’t be hard to rank for.
SEO experts use tools such as AhRefs and SEM Rush to find lucrative terms. It’s a highly technical process that requires some expertise, so you might want to hire a marketing company to help you out. However, keyword research is just the beginning. You still need to implement other best SEO practices and write intriguing posts.
E-A-T stands for Expertise, Authoritativeness, and Trustworthiness. Google uses this concept to determine a writer’s mastery of a topic.
“When writing content, you need to provide valuable insights that can’t be found anywhere else,” according to the Firestarter marketing company (https://www.firestarterseo.com/denver-seo/). Your posts should be useful for visitors and rely on the existing science.
Ideally, you should quote scientific research and feature experts. A writer should fact-check every piece of information; there shouldn’t be any room for misinterpretation. You should also showcase your credential and explain to readers what makes you the expert.
Place Emphasis on Titles and Metas
If you can’t create catchy titles, no one will land on your pages. The titles are the article’s main selling point. They need to generate intrigue and excitement. People who see them should get the impression that these posts can help solve their problems.
Metadata serves a similar purpose. Meta description further explains the topic and what a person can expect from a post. Similar to the title, it should provoke a person into clicking.
Once you find a winning writing style, we suggest that you stick with it. This is especially important for recurring users but also valuable during multipage visits.
Consistency in quality and style is the thing that propels certain blogs above the competition. People who come back to your articles are looking for a similar experience. This concept also pertains to your company message and branding.
Keep People on Your Pages
Nowadays, Google places a lot of emphasis on user experience. Things such as time spent on a page, bounce rate, and pages per session are metrics that the search engine evaluates when assigning rankings.
Ideally, a visitor who lands on your page should read the entire post. After that, they’ll browse a few more articles to gain additional insights. That being said, you need to add a solution that will keep them browsing.
Internal links are the best way to stimulate action. If a visitor is interested in learning more about the topic, they can simply follow the link to browse other pages on your site. Images and videos are also fantastic tools for keeping users engaged.
Think About the Article’s Structure
Successful blog posts usually have more than 1,500 words, but you can also find fantastic articles that are 3,000 words and longer. In fact, by writing longer posts, you can improve certain metrics, such as time spent on a page.
Unfortunately, even if the article is fantastic, most people will struggle to read the entire post. This is why you should break down the text to make it easier for them. Use numbers and bullet points to keep their attention. Break down paragraphs into smaller bits and try to use shorter sentences.
Perform Edits and Updates
Once you finish the article, make sure to check grammar and perform other edits. Ideally, another person should read the post so they can spot inconsistencies and convoluted ideas.
Having a clean copy is crucial for user experience. Grammar and punctuation errors are a major turn-off for some readers. On top of that, you should also perform regular content updates. Whenever there’s a new discovery within the field, make sure to include it in your post.