It takes one voice with the right pitch to bring a change. Voice is an essential factor that can make or break a brand, your film, or reduce sales. With all the statistics in hand, it is proved that the human voice is most recommended and works well everywhere. The real human voice is more powerful than the machine-generated voice.
Humans have the power to rule the voice over. Human voice helps to penetrate new markets, communicate brand experience, and entertain your audience.
Suppose you are a pro at voice over and looking for tips or a beginner looking for steps to get started with voice over acting for your brand’s production. This blog will help you understand what a voice over is, why it is important, how they are used, tips to compelling voice over, and a lot more.
What is a Voice Over?
Voice over is a production technique where the recorded voice is for off-screen use. Voice overs are used in movies and television. With the technology change, it is used in telecom and informational services. Voice over is also known as VO.
Voice over is for narration in the movie or television shows. It is an off-screen voice which conveys all the essential information in fiction and non-fiction productions. It is a pre-scripted copy of the information that we read in a specific way.
Importance of Voice Over
Voice over is significant in audio and video productions. When voice over is used within a film, commercial, radio, and other media, it plays an essential role in sharing a message and involves a lot of emotions. Doing a voice over mainly depends on the significant quality of voice recording. This helps to project the personalities of certain characters and moves along with the story. Click here to know more.
Voice over is essential across various productions. Wondering why you need to use voice over?
There are a lot of reasons why one should use voice over for their marketing and sales videos.
Statistics say that 70% of people prefer to listen than read the text on the screen. Voice overs help in easy conversions.
The next question that comes in our mind, is voice over worth the time and money investment? Yes! Here is a list of a few reasons why you should start using voice over today!
Add Human Touch to Your Videos
A voice over artist brings life into the written words of the advertisement. Voice over acting adds a personal touch with the character in all the fiction and non-fiction stories. It portrays the personality of the characters and helps the viewers understand and engage better. It helps to build an emotional relationship with the viewers. In short, voice over matters, and the concept of humanization draws a strong appeal. With time, voice over has become a useful tool, not in the marketing and sales industry.
Delivers Authentic Content
We do not buy products that are marketed in different languages. According to the research, there are many people in our country who prefer to shop online in their native languages. Voice over also helps in authentication of localized content.
Localization of content happens with the help of translations. The next question which arises is, is translation easy and does it work?
No, localization is not the translation of one content to the other. It also means adapting different cultures and preferences of people. Voice over acting maintains the authenticity and ethnicity of the brand because it helps to create personalized content for each local target audience.
You can use regional languages and accents for television advertisements and radio programs. Doing this will help to increase the credibility and also increase the market share for the product.
Clear and Detailed Information
There are various circumstances where it is essential to convey the exact message. Voice over narration is significant because it helps to tell a story clearly and in a detailed manner.
With the rising importance in the use of voice over by various industries, many voice over professionals help to create voice over for your marketing, education, communication videos.
The next question which arises is, should you appoint a voice over professional or do it by yourself?
The answer lies on the viewers—the number of audiences who will be watching the video. For instance, if the video is for a larger group of people and wants to instil different emotions into the audience, you can hire a professional because they know how to fulfil all the criteria. On the other hand, if the video is for a small-scale of people, then you can make use of your employees to voice over your videos.
It is essential to have good quality audio for your voice overs. A voice over is useful only if there is a great voice; here are a few elements which help in providing the best voice overs. It is essential to have high-quality audio clarity and volume, pacing, vocal tone and inflection. The voice over artists should also have clear and convincing pronunciations.
You need to choose the right audio software for your voice over. There is a lot of software available on the internet. Once your voice over file is ready, the only problem that arises is, how to merge the audio and video files.
No worries, you can use the popular tool voice2v. It is an online audio-to-video converter and helps to convert your voice over into videos easily. All you need to do is add your recorded voice over file, choose or upload the video of your choice, add logo, title, and then generate videos in minutes.